Prema Ishq Kadhal
Harshavardhan Rane, Vishnu, Harish Varma, Ritu Varma, Vithika Sheru, Srimukhi and others
Director - Pavan Sadineni
Producer - B. Venu Gopal
Banner - Lucky Media
Music - Shravan
Prema Ishq Kadhal directed by debutante Pavan Sadineni has three pairs in the lead roles. This film is out in theaters now.
What is it about?
This film is about love life of three pairs. Raju (Vishnu) - Sameera (Ritu), Randhir (Harshavardhan Rane) - Sarayu (Vithika), Arjun (Harish) - Shanti (Srimukhi) are the three pairs who go through different situations and face similar fate. As the title suggests this film is about 'love' and director believes that one of this could be our story.
Harshavardhan Rane has done a couple of films and he is not an alien to the cameras. The confidence can be seen in his portrayal of his character. Vishnu is at ease playing an easy going Raju. Harish is alright as the crooked minded lover. Ritu Varma steals the show among the female leads. She is supremely confident and very pleasing on eyes. Vithika is not up to the mark and Srimukhi managed to pull it off somehow. There is not much to talk about other characters. Rajesh's character was supposed to be funny, but it didn't turn out as expected.
Pavan Sadineni handled the film like an ace director. He knows the art of filmmaking and he made a clean and quality film which is high on technical front. However he didn't put much into the writing and that has let this film down. A strong script could have done wonders to PIK. Music by Shravan is splendid. All the songs are very impressive. Music takes the cake and cinematography is equally good. Quality technical output for a low budget film is very rare in Tollywood. PIK team can hold their heads high with this output.
Although PIK teams good points on the technical front it lost many due to lackluster script. The director is known for making short films and maybe he didn't put much effort into this feature film. None of the characters really appeal to you and you cannot identify yourself in any of them.
Characters are poorly etched as well as the love stories. None of the love stories are strong enough to involve you emotionally. You will not feel a pinch when all the stories end on a rough note. Director failed to get the transformation right towards the end. However, second half is far better than the first half and has some good moments.
PIK has good music, attractive visuals and able star cast. Besides that it fails to hold the attention of audience due to lazy pacing and of poor script. This film is targeted at multiplex audiences and city youth. They may give it pass marks but this film could have achieved more if they got the script right. Watch it for its rocking soundtrack!
Verdict: Prema Ishq Kadhal - Quality product with weak content