Failure of one film naturally leads to the success of other one at the box office in case if all of them are releasing at around same time. Going by the trend, every film needs massive pre-release publicity, and any lack of hype is surely going to help others in the race.
Currently, everyone is talking about Maruthi and Sharawanand's "Mahanubhavudu" movie whose already released title song is making waves. Thanks to the Carnatic music tune Thaman has selected for the song, and it is an instant hit. Guess what, Mahanubhavadu is in Dasara race along with Jr NTR's Jai Lava Kusa and Mahesh's Spyder movies. Now that the audio of both NTR and Mahesh's movies sounds pretty average, Sharwa might get an advantage.
Earlier Sharawa competed with Chiranjeevi's Khaidi No 150 and Balayya's Gautamiputra Satakarni during Sankranthi season and emerged as a winner. Though these two biggies also scored well, lack of family elements in them helped Satmanam Bhavati become a sensational hit. And now, it looks like Spyder is a serious spy thriller, while Jai Lava Kusa is a full pledged action movie. So there are chances for Mahanubhavudu to click for the comedy of this sick guy who's suffering from Obsessive-compulsive disorder. And this enchanting music is only adding to it.
While JLK Is hitting cinemas on Septmeber 21st, Mahesh's Spyder is coming on 27th, Sharwa's Mahanubhavudu is slated for 29th release.